Event and experiential marketing uses corporate events, business expos, conferences, workshops and brand activations to put a brand in front of the right audience in person. PMHQ plans, produces and promotes events for businesses, organizations and public-sector partners that want visibility, relationships and qualified opportunities from every event.
PMHQ is an experiential marketing agency for B2B organizations in Miami, across South Florida and nationwide. It plans, produces and promotes:
Live experiences that let an audience interact with a brand directly, instead of only seeing an advertisement.
Corporate event planning and production, from networking events and conferences to educational workshops and webinars.
Business expos and trade shows, planned around the audience, the message and the leads you want from the floor.
Events that connect businesses directly with buyers, partners and decision makers.
Events that connect diverse suppliers with procurement teams and supplier diversity programs.
Government matchmaker events, business expos and certification webinars that connect businesses with public-sector opportunities.
Launch events that introduce a product or brand to the audience that matters most to its success.
Vendor fairs and their promotion, so exhibitors and buyers both get value from the day.
Event marketing and promotion strategy is part of every engagement. PMHQ does not just promote events. It designs experiences that strengthen brand awareness, build relationships and generate opportunities.
Well-designed events are growth platforms, not just gatherings. They increase brand visibility, build credibility and connect businesses directly with decision makers, partners and opportunities, through workshops, activations and curated networking that generate leads and strengthen relationships.
Can you market an event we already run? Yes. Event marketing and promotion strategy is part of the service. Your assessment confirms the scope of support for an event you already run.
Return on an event is the value it creates (leads, partnerships, brand visibility and customer relationships) compared with what it costs to host or attend. Setting clear goals before the event is what makes the results measurable afterward.
| Event planner | Experiential marketing partner | |
|---|---|---|
| Main goal | A well-run event | Business outcomes from the event |
| Starts with | Venue, date and logistics | Audience, message and goals |
| Promotion | Often separate | Built into the plan |
| Sponsors and partners | Logistics support | Partnership and sponsorship strategy |
| After the event | Wrap-up | Follow-up, leads and reporting |
Read more in What is the ROI of event marketing?
PMHQ does not publish event pricing. Every event engagement is scoped after the Visibility Intelligence Assessment, based on the format, audience and goals.
Events work across Marketing and Leads and Sales. They carry the brand to a live audience and create conversations that turn into qualified opportunities.
Led by Diana Agenor, MS, with 20+ years across all facets of marketing, recipient of the BBB Champion Award, Goldman Sachs 10,000 Small Businesses alumna, Cohort 38, and Chair, Local Procurement Working Group, South Florida Anchor Alliance (2026-present).
Diana Agenor, MS leads PMHQ's event work. Her track record also includes:
A strategy that lets people interact with a brand directly, through events, activations and campaigns, instead of only seeing an advertisement.
Yes. Educational workshops and webinars are part of the service.
Yes. PMHQ's event work includes brand partnerships and has secured more than $300,000 in sponsorship value.
Yes. PMHQ has produced government matchmaker events, business expos and a government certification webinar series.
Request the Visibility Intelligence Assessment. It shows where events fit in your growth plan.
Request the Visibility Intelligence Assessment. It shows where events fit in your growth plan.
Request the Visibility Intelligence Assessment