A Fractional CMO is a senior marketing executive who leads your marketing on a part-time basis. PMHQ's Fractional CMO service is for established businesses, funded startups and public-sector organizations in South Florida and across the United States that need executive marketing leadership, strategy and oversight without adding a full-time executive.
A Fractional CMO owns the marketing function. At PMHQ that means:
One aligned marketing strategy, with experienced leadership making sure every campaign, vendor and system works toward the same growth goals.
Most businesses hire a Fractional CMO and receive a plan. PMHQ builds the foundation that plan depends on, and it happens fast.
Social media handles secured and built. YouTube channel. Google Business Profile. Yelp, directories and business listings. BBB profile created and submitted.
Mission, vision and positioning. Brand colors and logo. Messaging and the content that fills every profile.
Website. Brochures, flyers and marketing materials. CRM and automation. AI chat. Monthly content calendar. AI visibility, so your business appears correctly in ChatGPT, Perplexity and Google AI Overviews. Clients track every deliverable by phase in the PMHQ Client Portal.
Government agency and institutional introductions. Affiliate and marketplace placement on the platforms your buyers already use. Launch and visibility events.
Executed by PMHQ's team, directed by your Fractional CMO. Scope is confirmed after the Visibility Intelligence Assessment.
Most companies bring in a Fractional CMO when marketing activity has outgrown the people directing it. Common signals:
| Fractional CMO | Full-time CMO | Marketing agency | |
|---|---|---|---|
| Role | Executive leader, part-time | Executive leader, full-time | Outside vendor that delivers specific services |
| Owns the marketing strategy | Yes | Yes | Usually executes a strategy set elsewhere |
| Manages your team and vendors | Yes | Yes | Manages its own team |
| Commitment | Engagement scoped to your needs | Permanent hire | Retainer or project |
| Best when | You need senior leadership and a plan now | Marketing is large enough to need a full-time executive | Strategy is set and you need production capacity |
A Fractional CMO and an agency often work together: the Fractional CMO sets direction and holds vendors accountable, and the agency produces the work.
A complimentary 10-minute conversation to confirm fit.
Every engagement starts here. It shows where your business stands, what is working and what is missing.
PMHQ builds a customized proposal around your stage and goals. All engagements have a three-month minimum, because marketing results are built over time.
PMHQ does not publish Fractional CMO pricing. Every engagement is scoped after the Visibility Intelligence Assessment, so the proposal reflects the work your business actually needs rather than a fixed package.
PMHQ organizes every engagement around four pillars, assessed in order. A Fractional CMO works across all four. The role starts by confirming the foundation and positioning are ready, then directs the marketing and the systems that turn visibility into qualified opportunities.
Led by Diana Agenor, MS, with 20+ years across all facets of marketing, recipient of the BBB Champion Award, Goldman Sachs 10,000 Small Businesses alumna, Cohort 38, and Chair, Local Procurement Working Group, South Florida Anchor Alliance (2026-present).
Diana Agenor, MS leads PMHQ's Fractional CMO service. Her track record also includes:
No. A consultant advises. A Fractional CMO owns the marketing function part-time, including strategy, planning, team and vendor management, and performance tracking.
Yes. Managing your staff and vendors, and keeping them aligned to one plan, is part of the service.
Every PMHQ engagement has a three-month minimum, because visibility and marketing results compound over time.
Yes. PMHQ is based in South Florida and works with B2B clients across the United States.
Request the Visibility Intelligence Assessment. It shows where your business stands and is how PMHQ scopes every proposal.
In the first month PMHQ secures and builds your social media handles, YouTube channel, Google Business Profile, Yelp, directories and BBB profile, then sets your mission, vision, positioning, brand colors, logo and messaging. Website, marketing materials, CRM and automation follow in weeks three to five.
PMHQ builds it. The website is part of the weeks three to five assets and systems build, produced by PMHQ's team and directed by your Fractional CMO.
Yes. Google Business Profile, Yelp, directories, business listings and your BBB profile are all part of the week one presence build.
Every deliverable is tracked by phase in the PMHQ Client Portal. You can see what is in progress, what is complete and what comes next across presence, identity, assets and systems, and growth connections.
Request the Visibility Intelligence Assessment. It shows where your business stands and is how PMHQ scopes every proposal.
Request the Visibility Intelligence Assessment