Experiential Marketing and Brand Activations in New York
Pro Marketing Headquarters creates experiential marketing in New York: brand activations, brunch and learns, conferences, expos, workshops, concerts and festivals. Led by New York-born founder Diana Agenor, MS, the team handles strategy, branding, stage design, signage, talent and logistics, delivering experiences that turn attention into relationships and revenue.
Experiences built to be remembered
New York is where Diana Agenor, MS, learned to build brands in the room. Pro Marketing Headquarters has produced multi-day brand activations at global scale, including a three-day Kiehl's experience produced with HS Communications that brought more than 100 influencers in from Asia, Africa and Los Angeles. The team managed every arrival, hotel and Sprinter transfer, built immersive, gallery-style product installations across multiple locations, and closed the weekend with a performance by John Legend.
From iconic stages to intimate rooms
Our work spans the full range of live experiences: concerts at Barclays Center, events at the Apollo Theater, industry moments at Advertising Week New York, education events for tastytrade, brand work with Def Jam Recordings and Alamo Records, and five themed cruise events a year chartered with Celebrity Cruises. Just as often, the most valuable room is a smaller one. Pro Marketing Headquarters hosted the first Brunch & Learn to bring Yelp and the Better Business Bureau together at one event, where business owners heard from all three organizations side by side.
Every format, one accountable partner
We design and produce brand activations, product and brand launches, brunch and learns, conferences, expos, trade shows, workshops, concerts, festivals, themed cruise charters and luxury events. Every experience is branded end to end, from 3D stage design and signage to guest journeys, talent and on-site production, then amplified with press, radio and podcast campaigns so the moment keeps working long after the doors close.
Strategy behind every experience
Every event is part of a larger visibility strategy. As a Fractional CMO, Diana Agenor, MS, connects experiential marketing to brand positioning, digital visibility and CRM automation, so every guest becomes a relationship and every relationship becomes a measurable opportunity. New York clients are served remotely week to week and on site whenever the work calls for it.
Frequently asked questions
What does an experiential marketing agency do?
An experiential marketing agency designs live brand experiences, such as activations, launches, conferences and events, that let customers interact with a brand in person and remember it.
Do you produce events and brand activations in New York?
Yes. Pro Marketing Headquarters produces brand activations, concerts, conferences, expos, workshops, brunch and learns and themed cruise events for New York clients, handling strategy, branding, stage design, logistics and on-site production.
Where is Pro Marketing Headquarters based?
Pro Marketing Headquarters is based in Miami Lakes, Florida. Founder Diana Agenor, MS, was born in New York, and the firm serves New York clients remotely and on site.
Can you lead our marketing beyond events?
Yes. As a Fractional CMO, Diana Agenor, MS, provides executive marketing leadership, connecting events to brand strategy, digital visibility and marketing automation.
How do we get started?
Every engagement begins with the Visibility Intelligence Assessment, which shows where your brand stands before anything is prescribed. Book a discovery call at promarketinghq.com/discovery-call.